New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Tuesday, June 05, 2007

Reaching out to commuters


The State Library has posted billboards at transit stations around New Jersey as one way to reach commuters. We are suggesting our librairans consider getting creative with their outreach efforts maybe an "Early morning Joe and audio book" event- giving away free coffee and info about audiobooks or maybe even have their customers take pictures of themselves (hey use those cellphones) and send them in to be posted online or in the library. They will also be telling their mayors and councils about the billboards. Any other creative ideas to share? How are people reaching out to commuters? Leave comments or email me at ndowd@njstatelib.org. Looking forward to hearinf from everyone!

library marketing

Sunday, June 03, 2007

My mind is whirling -wanna join me?

Stephen Abrams posted about Darlene Fichter's blog post so of course I clicked....welcome to Oz my friends. Great post about change,future and getting beyond the "buts" :-) that get in the way - it will blow your imagination wide open. Read the posts and all the links, meditate and then get moving!!!

Getting beyond "yes, but" when we talk about change

She also had this video posted, very funny... be careful you'll be humming the tune well into your day. Enjoy!
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library marketing