New Marketing Trends

Marketing Ideas for Non-Profits and Libraries

The M Word helps librarians learn about marketing trends and ideas.

Monday, February 05, 2007

A quick tip for great video clips

I’m featuring the video on my other blog, Best of Library Videos, that was produced by West Deptford Public Library here in New Jersey.



Actually they produced a whole series of videos highlighting different events that took place and some of them are really neat. I spoke with Carolyn Wood who told me that West Deptford had made them over the past couple of years and this blog motivated them to post them on YouTube. ( Very cool- I love hearing about positive outcomes from our readers) Carolyn also shared an excellent tip for anyone looking to make videos- ask the presenter if they have any clips they can share and include them. They did that for the Nascar video and the result was amazing. West Deptford put the videos in their collection and have linked them from their Web site- she mentioned that the guys really liked them.



library marketing

Thursday, February 01, 2007

33 Reasons Why Libraries and Librarians are Still Extremely Important

From Steve Abram's post ... run don't walk.... 33 Reasons Why Libraries and Librarians are Still Extremely Important by Will Sherman.


Will says, "Society is not ready to abandon the library, and it probably won’t ever be. Libraries can adapt to social and technological changes, but they can’t be replaced. While libraries are distinct from the internet, librarians are the most suited professionals to guide scholars and citizens toward a better understanding of how to find valuable information online. Indeed, a lot of information is online. But a lot is still on paper. Instead of regarding libraries as obsolete, state and federal governments should increase funding for improved staffing and technology. Rather than lope blindly through the digital age, guided only by the corporate interests of web economics, society should foster a culture of guides and guideposts. Today, more than ever, libraries and librarians are extremely important for the preservation and improvement of our culture."

Read Will's 33 reasons here.





library marketing